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All Hallows Eve is big deal for the MagicSolver team, not least because we launch our annual Halloween app to coincide with the 31st October. But, to help everyone else get in the mood, we launched our app a little bit earlier on the 19th October to offer users around the world a free spooky app every day until the big day. And this year’s app, Halloween 13: Daily Spooky Surprises (iOS) and Halloween 13: Free Spooky Apps (Android), proved a massive success attracting 652,000 users while being ranked number one overall in 10 countries, top five in 17 countries and top 10 in 24 countries.
Europe took the largest slice of downloads with 59%, followed by 26% in North America, 9% in South America and 6% from the rest of the world. When it comes to gender user split the app was used more by females than males, with their usage share standing at 57% and 43% respectively. Interaction with Halloween 13 also exceeded our expectations in user engagement with users engaging with the app a staggering 68% more than the overall App Store lifestyle category average.
The success of the Halloween 13 was down to the hard work of the MagicSolver team and, along with dispatching a big pat on their collective backs, we threw a Halloween party, complete with creepy costumes, apple-bobbing and mysterious looking cocktails.
If you’re interested in promoting your Halloween-based app next year, contact your account manager or drop us an email on info@magicsolver.com.