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Archive for the ‘App Store Discovery problem’ Category

06.06.13

The Boost Effect when promoting your apps

A new infographic out this week has suggested that the burst campaigns we run at MagicSolver are essential for getting visibility on the App Store.

Created by one of our clients Trademob, it shows how services like the one we offer are vital for getting your app enough visibility in the charts to generate organic downloads. With apps needing 80,000 downloads in the course of 72 hours to top the U.S. charts alone, promoting apps to our extensive unincentivised user base is an excellent way to eat into that figure while acquiring high quality users.

Check out some more of the major headlines below and feel free to drop us an email at letschat@magicsolver.com if your app needs a promotional boost.

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14.05.13

Are app stores a graveyard for apps?

App performance specialists New Relic have come up with a rather startling statistic: 60% of apps on the Apple App Store have never been downloaded. That’s approximately 480,000 apps that have never been installed on someone’s iOS device. It also reported that one in four apps are abandoned after the first play. In this respect, New Relic is sighting poor app performance as the cause of this abandonment – check out its cool infographic below showing a flow chart check list to develop a fully working and successful app. However, for app developers, the 60% of non-downloaded apps stat should be more worrying.