With an ever increasing number of smart mobile devices being sold every year, the mobile app ecosystem is exploding in size as more and more people enter the market. So the Application Developer Alliance have surveyed mobile device owners to find out their behaviour towards apps and see if there are any major insights that mobile marketers should be tapping into.
Few technology sectors have growing at such a rapid rate as the app industry. From being now existent in 2007 to being a predicted $46 billion industry in 2016, apps have had a major impact on society and our everyday lives around the world. We know there are big numbers involved in the app industry evolution but when you see them laid out in all their glory on the infographic below it shows just how massive the industry has become. One of the stats highlights the pace at which app downloads have increased: from its inception in 2008 it took the nine months to reach 1 billion downloads. Compare that with current figures – by the end of 2013 we will be downloading two billion iOS and Android billion apps per week – and you can see how the world have become obsessed with apps.
It’s time for another edition of the App Show and, yet again, we’ve got some absolutely cracking features coming up for you.
We’re chatting with Andrew Smith from Appy Nation about how indie developers are coming together to help push their apps up the chart; an essential listen for any of you thinking about extending your marketing reach.
On top of that, we’re also talking tax breaks for British game developers with Dr Jo Twist of the UK Interactive Entertainment Association and Andrew Eades, CEO of Relentless Software, to discuss how the moves may benefit app developers. And, of course, we’ve got the news, reviews and Free App Magic chart to enjoy.
Hope you enjoy the show!
Judging by the findings of the Developer Economics 2013 report, the monetary rewards for app developers aren’t anything to write home about. Commissioned by ecosystem analyst Vision Mobile, the report – condensed into lovely bite-size form in the infographic below – shows that 67% of developers are actually earning below the “app poverty line” of $500 per app per month. Unsurprisingly the report shows that revenues are boosted the more platforms app developers engage with (72% use two or more platforms concurrently) and even though subscription models pay out more, the most popular is in-app advertising with 38% of app developers adopting this model. To get a more detailed overview of developer practice check out the infographic.
New research by uSwitch has revealed that smartphones users in the UK pay for just 1 in 10 of the apps they download. The survey, which asked 1,700 people, also reported they each owned 29 apps, adding up to a total spend of just £8.94. Although the report clearly hasn’t covered a broad range of users, so may not be indicative of the whole country, it suggest that smartphone users are wary of parting with cash for apps.
App audiences in the U.S. peak at 52 million during primetime (8-9pm) according to a new study by app analytic specialists Flurry. This is equivalent to audiences of three of the highest rated primetime TV shows in a good week and the joint circulation of the top 200 U.S. weekend newspapers.
The research centred on user’s monthly activity of the top 250 iOS and top 250 Android apps during February, plotting the hourly usage difference between weekdays and the weekend. Unsurprisingly audiences at the weekend were 25% greater between the 9am-5pm but perhaps what was less predictable was the audience number at primetime: both weekday and weekend users peaked at 52 million.
It’s the May Day Bank Holiday and we’re all looking forward to spending our extra day off with friends and family. But how can you make the most out of that precious extra twenty four hours? We’ve got a few apps that we think will help you make this a bank holiday weekend worth celebrating!
The game is really simple to play – you pick a category, hold your phone up next to your forehead and you have to work out what it is written on the screen as everyone in the room shouts hints at you. You only have a minute to guess as many names as you can so you have to be quick witted (and have helpful friends) to finish on top of the pile.
And, as a funny little twist, front camera on your iPhone records the action, meaning you can easily share your hilariously bad attempts at guessing “Ocean’s 11” with the rest of the world. Pretty good fun I must say!
So if you want to get your party started with a fun game for everyone to play (and you aren’t quite nerdy enough to get into Space Team), then Heads Up is a perfect way to keep a whole room happy.
The impact of pets on our lives should never be underestimated. Whether you own a mangy mutt, a 14-foot python or a memory-challenged goldfish, pets are like members of the family. To make sure we continue to treasure our furry/scaly/slimy/feathered friends, a National Pet Month has been organised to promote responsible ownership, raise public awareness of professional pet services and celebrate all things pet-related. So to acknowledge the contribution our animal friends make to our lives, we have cherry picked the top three pet-themed apps for your enjoyment.
This is an app that you can enjoy with your four-legged friend. Walking your hound not only gives the canine a workout but it also keeps you fit as a fiddle. Connecting via your device’s built-in GPS, this app tracks and maps your dog walking jaunts and records the duration, distance elevation, pace and speed in real-time. It also analyses how many calories you burn and whether you need to step up the march. You can your route with an online account, share your progress with friends on social networks and upload geo-tagged pictures of your walk with Rover for posterity.