With an ever increasing number of smart mobile devices being sold every year, the mobile app ecosystem is exploding in size as more and more people enter the market. So the Application Developer Alliance have surveyed mobile device owners to find out their behaviour towards apps and see if there are any major insights that mobile marketers should be tapping into.

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Judging by the findings of the Developer Economics 2013 report, the monetary rewards for app developers aren’t anything to write home about. Commissioned by ecosystem analyst Vision Mobile, the report – condensed into lovely bite-size form in the infographic below – shows that 67% of developers are actually earning below the “app poverty line” of $500 per app per month. Unsurprisingly the report shows that revenues are boosted the more platforms app developers engage with (72% use two or more platforms concurrently) and even though subscription models pay out more, the most popular is in-app advertising with 38% of app developers adopting this model. To get a more detailed overview of developer practice check out the infographic.

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