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Posts Tagged ‘App Monetisation’

28.10.13

App developers reject the paid model

For app developers choosing the right pricing/revenue model is a key factor in the success of their app. We have rigourously debated the relative advantages and disadvantages of the different models – paid for free with ad support and freemium – in previous blogs but the newest debate centres on the end of paid for apps.

Tech Crunch’s insightful article on this subject shows this isn’t a clear cut argument as you may expect. The stats from Flurry research shows the move toward free is getting larger: from 2010 to 2012 the proportion of free apps on the Apple App Store grew from 80% to 84%. In 2013 this had reached 90%. The interesting discovery from this research was that app developers shifted towards the free pricing model not through peer pressure but by experimenting with different streams to find the model that suited their app.

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19.09.13

Rockin’ in the freemium world

In our last blog, we touched on the various revenue streams available to app developers with the Freemium model providing a more progressive option for developers looking outside the paid for and ad-supported routes. Of course, the Freemium model won’t suit every developer as it depends on the app being created but recent research from technology analyst Gartner suggests that Freemium and the in-app purchase (IAP) model will dominate the app world over the next four years.

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06.06.13

The Boost Effect when promoting your apps

A new infographic out this week has suggested that the burst campaigns we run at MagicSolver are essential for getting visibility on the App Store.

Created by one of our clients Trademob, it shows how services like the one we offer are vital for getting your app enough visibility in the charts to generate organic downloads. With apps needing 80,000 downloads in the course of 72 hours to top the U.S. charts alone, promoting apps to our extensive unincentivised user base is an excellent way to eat into that figure while acquiring high quality users.

Check out some more of the major headlines below and feel free to drop us an email at letschat@magicsolver.com if your app needs a promotional boost.

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23.05.13

INFOGRAPHICS; the economics of being an app developer

Judging by the findings of the Developer Economics 2013 report, the monetary rewards for app developers aren’t anything to write home about. Commissioned by ecosystem analyst Vision Mobile, the report – condensed into lovely bite-size form in the infographic below – shows that 67% of developers are actually earning below the “app poverty line” of $500 per app per month. Unsurprisingly the report shows that revenues are boosted the more platforms app developers engage with (72% use two or more platforms concurrently) and even though subscription models pay out more, the most popular is in-app advertising with 38% of app developers adopting this model. To get a more detailed overview of developer practice check out the infographic.

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