22.08.13
MagicSolver, the app discovery and user acquisition specialists, have been named one of Mobile Entertainment’s Top 50 Mobile Innovators in the UK for 2013.
The ME Top 50 has been going for three years and recognises excellence within a number of mobile specific sectors. MagicSolver has been recognised for its continued success in the Apps sphere after it amassed more than 30 million downloads for its portfolio of mobile app discovery platforms.
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20.08.13
The MagicSolver sales team are in Cologne this week at GDC Europe and GamesCom, ready to provide you with great advice on boosting your app downloads.
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27.06.13
It’s time for the June edition of the App Show and we really got our teeth into a wide variety of app industry issues this month.
We chatted with Craig Grannell, games editor for Tap! Magazine and contributor for Macformat, about the changes to iOS 7 and what that means for the future of Apple. We caught up with Iris Campinski from Apps for Good and Ben Howard from ViewRanger to discuss how their work with apps has helped the community. And we discussed how you turn a board game into an app with Rodeo Games’ CTO Richard Brooks and Creative Director Ben Murch.
With Beth reviewing superhero apps and the Free App Magic Chart rounding things off, you can check out this bumper interview special by listening the podcast via http://bit.ly/msappshow.
George
19.06.13
With an ever increasing number of smart mobile devices being sold every year, the mobile app ecosystem is exploding in size as more and more people enter the market. So the Application Developer Alliance have surveyed mobile device owners to find out their behaviour towards apps and see if there are any major insights that mobile marketers should be tapping into.
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28.05.13
Hi everyone,
It’s time for another edition of the App Show and, yet again, we’ve got some absolutely cracking features coming up for you.
We’re chatting with Andrew Smith from Appy Nation about how indie developers are coming together to help push their apps up the chart; an essential listen for any of you thinking about extending your marketing reach.
On top of that, we’re also talking tax breaks for British game developers with Dr Jo Twist of the UK Interactive Entertainment Association and Andrew Eades, CEO of Relentless Software, to discuss how the moves may benefit app developers. And, of course, we’ve got the news, reviews and Free App Magic chart to enjoy.
Listen live tonight from 9pm on Star Radio here or catch up with our podcast by downloading it here from tomorrow onwards.
Hope you enjoy the show!
George
24.05.13
It’s the Champions League final this weekend and we’ll be glued to our screens at 7.45 on Saturday evening to watch Bayern Munich and Borussia Dortmund go toe to toe at Wembley! But if you want to get yourself eager for what will likely be an excellent match, here are three football apps to get you in the mood.
Score! World Goals
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23.05.13
Judging by the findings of the Developer Economics 2013 report, the monetary rewards for app developers aren’t anything to write home about. Commissioned by ecosystem analyst Vision Mobile, the report – condensed into lovely bite-size form in the infographic below – shows that 67% of developers are actually earning below the “app poverty line” of $500 per app per month. Unsurprisingly the report shows that revenues are boosted the more platforms app developers engage with (72% use two or more platforms concurrently) and even though subscription models pay out more, the most popular is in-app advertising with 38% of app developers adopting this model. To get a more detailed overview of developer practice check out the infographic.
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10.05.13
New research by uSwitch has revealed that smartphones users in the UK pay for just 1 in 10 of the apps they download. The survey, which asked 1,700 people, also reported they each owned 29 apps, adding up to a total spend of just £8.94. Although the report clearly hasn’t covered a broad range of users, so may not be indicative of the whole country, it suggest that smartphone users are wary of parting with cash for apps.
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