We can officially start getting excited about Christmas! Well we can from this Saturday, 30^th November, when our annual Advent 2013, 25 Christmas Apps app launches. This year’s iOS and Android app is even bigger and better. Users still get to discover and download a new, free, top quality app everyday until 25^th December but this time we’ve cranked up the production values and fun quota on the mini games.

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App developers and publishers look away now. According to new research 81 per cent of UK visitors to the Apple App Store do not browse past the first 50 apps – this is despite the store getting 52.2 million visits a week in the UK. Worse still, over half (57 per cent) of iPhone users fail to look beyond the top 25 apps.

This is deflating news for app developers starting out or established publishers trying to engage customer and attract download traffic. With over 700,000 apps on the App Store and a further 435,000 expected to land on iTunes in 2013 it is easy to see why smartphone and tablet users find discovering new apps a daunting task.

Judging from this study, it is critical for app developers/publishers to appear high up in the rankings to gain any sort of in-store visibility; they certainly cannot rely on Apple’s promotional policy to gain traction.

MagicSolver offers another route for developers/publishers to increasing app downloads through our own portfolio of apps. FreeAppMagic, our flagship app, offers three paid for apps for free every day while we have seasonal/event apps such as Valentine’s Day, Halloween and Christmas Advent.

Our apps have 10 million plus iOS and Android users in 100 countries, so app developers and publishers who sign up for our service will be privy to a large audience – we have delivered over 50 million downloads so far.

Another interesting outcome from the study is that 85 per cent of App Store visitors need some persuading before making a download: strong reviews, images, and a reasonable price are the main criteria they look to before pressing the buy button. MagicSolver has an editorial team that selects the best apps to promote on our apps. All the apps promoted are four of five star reviews and are, of course free for 24 hours; this tick the two main user reasons for downloading.

So although this news may seem like a depressing read for developer/publishers, all is not lost: talk to us to find new ways to rise up through the App Store rankings and gain exposure.

Throw away the old fashioned chocolate calendars and treat yourself to a brand new treat every day in December with our brand new Advent 2012: 25 Christmas Apps.

It’s become something of a Christmas tradition at MagicSolver to set up an Advent calendar with great apps to discover. And Advent 2012 is no exception to that rule, as we released the 4th version of our Christmas Calendar on the 1^st December and we’ve been bringing the festive fun to over a million people worldwide already.

Not taken part yet? Well here are some of the key features of our Advent 2012 that have made it a global hit.

• 25 Free Apps: A gift of one free app every day until Christmas.
• The best 4 and 5 star apps picked by us, Magicsolver, the number one app discovery specialists.
• A Santa sack full of mini games to play each time you open a new Advent window
• Jingle Bells! Christmas tunes to get you in the festive mood
• Fun and games: Integration with Apple Game Center, so you can share achievements and watch your high score rise up the leader boards.

So with Christmas coming, we think you should jolly up your smart devise this Christmas by downloading this fabulously festive Advent 2012 full of Christmassy surprises.

Merry Christmas

From the MagicSolver team!

“Advent 2012: 25 Christmas Apps”
Available on the App Store: http://bit.ly/iPhoneAdvent2012
Available on Google Play: http://bit.ly/Advent2012Android

Treat yourself this Christmas, and deck out your smart device with wonderful winter apps – for free! Christmas Advent Calendar 2011 has now been released – download it today to get your hands on the hottest apps of the season – a free app each day!!

Our 3rd version of the Christmas Advent Calendar promises to be even better than the last, bringing you fantastic experiences and all the magic of the festive period to your device.

Bursting full of free apps, it is available on iPhone/ iPad and Android. So get ready to discover a free gift each day – everything from games to shopping utility apps, but if you order ask for your invoice template to give to your accountant.

So jolly up your smart device this Christmas by downloading this fabulously festive Advent Calendar 2011.

Merry Christmas from the MagicSolver team!

P.S. Keep checking our facebook page – as we will be giving away free festive wallpapers, ringtones, recipes, and tips to make this Christmas the best ever yet!

Join us on Facebook at: http://on.fb.me/MagicSolverFacebookFans

Follow us on Twitter: @MagicSolver