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Posts Tagged ‘Freemium’

28.10.13

App developers reject the paid model

For app developers choosing the right pricing/revenue model is a key factor in the success of their app. We have rigourously debated the relative advantages and disadvantages of the different models – paid for free with ad support and freemium – in previous blogs but the newest debate centres on the end of paid for apps.

Tech Crunch’s insightful article on this subject shows this isn’t a clear cut argument as you may expect. The stats from Flurry research shows the move toward free is getting larger: from 2010 to 2012 the proportion of free apps on the Apple App Store grew from 80% to 84%. In 2013 this had reached 90%. The interesting discovery from this research was that app developers shifted towards the free pricing model not through peer pressure but by experimenting with different streams to find the model that suited their app.

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17.09.13

Foot loose and fancy freemium

For app developers, the pros and cons of adopting a freemium model still provokes much debate. Monetising an app is an important part of any developer’s strategy and along with the in-app purchasing there are paid and ad-supported options for developers to consider. But whatever route taken, freemium still grabs the headlines.

An infographic from monetising and app distribution specialists StartApp, plays out the story of going freemium, highlight the success stories of freemium-based apps (take a bow Candy Crush Saga) but also noting the risks involved going down this revenue avenue – the biggest of which is convincing users to make the in-app purchases to recoup the lack of upfront cost. Make sure you check out the infographic below to get a pictorial lowdown on freemium.

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