Close button

Join Us!

Coming soon

User Login

Posts Tagged ‘magicSolver’

28.10.13

App developers reject the paid model

For app developers choosing the right pricing/revenue model is a key factor in the success of their app. We have rigourously debated the relative advantages and disadvantages of the different models – paid for free with ad support and freemium – in previous blogs but the newest debate centres on the end of paid for apps.

Tech Crunch’s insightful article on this subject shows this isn’t a clear cut argument as you may expect. The stats from Flurry research shows the move toward free is getting larger: from 2010 to 2012 the proportion of free apps on the Apple App Store grew from 80% to 84%. In 2013 this had reached 90%. The interesting discovery from this research was that app developers shifted towards the free pricing model not through peer pressure but by experimenting with different streams to find the model that suited their app.

Read the rest of this entry »

25.10.13

Game on this Christmas

What do you want for Christmas? An iPad? iPhone? iPod? It appears the Apple’s devices are top of the list, not just for adults but for children as well. A survey by SuperAwesome, a leading discovery platform for kids and teens in the UK, showed that iDevices, especially the iPhone and iPad, are streets ahead of gaming electronics such as Nintendo, Xbox and PS4 as the Xmas gift du jour, while old school goodies such as football, make-up and surprisingly, Lego, are way down on the wish list.

In fact just to hammer home the uber-popularity of Apple’s touch army with the kidz, SuperAwesome has created a rather cool word cloud. If you like more fun options, just follow these steps.

Read the rest of this entry »

25.09.13

The App Show – New Beginnings in the Mobile Industry

The App Show returns again for another edition just in time for a couple of news stories that could make big changes to the mobile industry.

The first is, of course, the launch of the iPhone 5C and 5S by Apple. While it may have sold 9 million of them in under a week, Keith Andrew; Editor in Chief at Pocket Gamer Biz, talked us through his concerns with Apple’s latest devices and about his belief that it may be the end of their innovation leadership.

Read the rest of this entry »

24.09.13

British Food Fortnight: the best apps for culinary delights

Can you believe it is British Food Fortnight?  The Brits are not renowned for their culinary genius, but have given the world such delights as the Full English/Irish/Scottish Breakfast, Fish & Chips and even Deep Fried Mars Bars!  Despite these ‘gifts’ to the world, the UK is celebrating its cuisine and culture with not one but two weeks of festivities.

At Magicsolver HQ in Cambridge, we have more than 20 different nationalities working in our team and we celebrated this earlier this year with a picnic that brought together food from as far apart as Italy, Japan, Venezuela and, er, France.

To celebrate all things gastronomic and to salute great British food, here are the top five apps for gourmets the world over:

Read the rest of this entry »

19.09.13

Rockin’ in the freemium world

In our last blog, we touched on the various revenue streams available to app developers with the Freemium model providing a more progressive option for developers looking outside the paid for and ad-supported routes. Of course, the Freemium model won’t suit every developer as it depends on the app being created but recent research from technology analyst Gartner suggests that Freemium and the in-app purchase (IAP) model will dominate the app world over the next four years.

Read the rest of this entry »

27.08.13

And this month on the App Show…

It’s time again for another App Show and we managed to escape the confines of Cambridge again to head out to Cologne for GDC Europe. There we caught up with a number of interesting people from the apps industry showing off their wares.

We had Anders Jepsen from Blackberry explaining to us why Blackberry OS should be considered by developers, even with the company’s difficulties. Alistair Aitcheson, an indie guru and developer of Greedy Bankers, chatted to us about multiplayer tablet games. And Andrew Smith of Appy Nation talked to us about the reboot of legendary App Store game Transport Tycoon.

But that wasn’t all we found out about on this month’s show. We chatted to Richard Bates of Kick it Out! who talked to us about how the anti-racism organisation is hoping that cloud based apps will help fans to report racist abuse.

And, of course, we had time for the mainstays of The App Show: all the news from the app world this month, reviews from our resident critic Beth about the best apps for Summer and the all important Free App Magic Chart.

Check the show out at 9pm tonight on http://www.star107.co.uk/resources/radioplayer/ or catch up with the podcast tomorrow http://bit.ly/msappshow

22.08.13

MagicSolver selected as one of the UK’s top mobile innovators by Mobile Entertainment

MagicSolver, the app discovery and user acquisition specialists, have been named one of Mobile Entertainment’s Top 50 Mobile Innovators in the UK for 2013.

The ME Top 50 has been going for three years and recognises excellence within a number of mobile specific sectors. MagicSolver has been recognised for its continued success in the Apps sphere after it amassed more than 30 million downloads for its portfolio of mobile app discovery platforms.

Read the rest of this entry »

20.08.13

Looking to promote your app? Let’s meet at GDC Europe & GamesCom 2013

The MagicSolver sales team are in Cologne this week at GDC Europe and GamesCom, ready to provide you with great advice on boosting your app downloads.

Read the rest of this entry »

16.07.13

Let’s celebrate the 5th birthday of the App Store together!

A week after we celebrated the 4th birthday of MagicSolver in our offices, Apple were celebrating the 5th birthday of the App Store and a load of developers decided to join the party by making their apps free for the celebration.

So with our team obviously loving fantastic free apps, we felt obliged to share the best of the bunch with all of the people who use FreeAppMagic on iOS. And, according to our download numbers, the three apps below came out as the most popular. Check them out!

Read the rest of this entry »

12.07.13

MagicSolver at the App Promotion Summit

MagicSolver attended the App Promotion Summit at the Jumeriah Carlton Tower in Knightsbridge on the 11th July to join the great debate that is enveloping the industry: how exactly do developers, brands and advertisers go about getting visibility and downloads for their apps?

Read the rest of this entry »