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Posts Tagged ‘smartphones’

09.05.13

Top 3 Children’s Book apps

May is National Share-a- Story-Month, a time to get children interested in books and reading by spinning a few of your favourite yarns to a young audience. Anything that gets the wee stripling’s nose in a book or fires their imagination can only be a good thing. Of course, thanks to the advancement of technology in smartphones, tablets and apps, the humble children’s book has had an interactive transformation. Whippersnappers can now enjoy stories through touchscreens, complete with cool animation, educational mini games, sound effects and interactive flourishes. So to celebrate the art of storytelling and to encourage kids to read, we have hand-picked three of the most interactive and exciting Children’s Book apps available on the virtual book shelves.

The Cat In The Hat – Dr. Seuss

Undoubtedly one of the greatest children’s books ever, Dr. Seuss rhyme, rhythm and repetition-tastic tale is a great way for kids to learn to read – and be entertained in the process. The apps features are all geared for improving literacy – words zoom up and are spoken when pictures are touched while individual words can be highlighted and read aloud when tapped. But one of the coolest features is the ability to record your own storytelling voice and share it with other users of this app. But if you’re too self-conscious about dubbing your own narration you can still rely on pro actors to weave this catty tale.

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07.05.13

Is the U.S. app audience primetime material for mobile marketers?

App audiences in the U.S. peak at 52 million during primetime (8-9pm) according to a new study by app analytic specialists Flurry. This is equivalent to audiences of three of the highest rated primetime TV shows in a good week and the joint circulation of the top 200 U.S. weekend newspapers.

The research centred on user’s monthly activity of the top 250 iOS and top 250 Android apps during February, plotting the hourly usage difference between weekdays and the weekend. Unsurprisingly audiences at the weekend were 25% greater between the 9am-5pm but perhaps what was less predictable was the audience number at primetime: both weekday and weekend users peaked at 52 million.

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