19.09.13
Rockin’ in the freemium world
In our last blog, we touched on the various revenue streams available to app developers with the Freemium model providing a more progressive option for developers looking outside the paid for and ad-supported routes. Of course, the Freemium model won’t suit every developer as it depends on the app being created but recent research from technology analyst Gartner suggests that Freemium and the in-app purchase (IAP) model will dominate the app world over the next four years.