A new infographic out this week has suggested that the burst campaigns we run at MagicSolver are essential for getting visibility on the App Store.

Created by one of our clients Trademob, it shows how services like the one we offer are vital for getting your app enough visibility in the charts to generate organic downloads. With apps needing 80,000 downloads in the course of 72 hours to top the U.S. charts alone, promoting apps to our extensive unincentivised user base is an excellent way to eat into that figure while acquiring high quality users.

Check out some more of the major headlines below and feel free to drop us an email at letschat@magicsolver.com if your app needs a promotional boost.

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Judging by the findings of the Developer Economics 2013 report, the monetary rewards for app developers aren’t anything to write home about. Commissioned by ecosystem analyst Vision Mobile, the report – condensed into lovely bite-size form in the infographic below – shows that 67% of developers are actually earning below the “app poverty line” of $500 per app per month. Unsurprisingly the report shows that revenues are boosted the more platforms app developers engage with (72% use two or more platforms concurrently) and even though subscription models pay out more, the most popular is in-app advertising with 38% of app developers adopting this model. To get a more detailed overview of developer practice check out the infographic.

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In honour of the 43^rd annual Earth Day we bring you our top three eco-friendly apps! These handy apps use great design and fun techy features to help you save money, conserve energy and most importantly, do your bit for the environment!

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App developers and publishers look away now. According to new research 81 per cent of UK visitors to the Apple App Store do not browse past the first 50 apps – this is despite the store getting 52.2 million visits a week in the UK. Worse still, over half (57 per cent) of iPhone users fail to look beyond the top 25 apps.

This is deflating news for app developers starting out or established publishers trying to engage customer and attract download traffic. With over 700,000 apps on the App Store and a further 435,000 expected to land on iTunes in 2013 it is easy to see why smartphone and tablet users find discovering new apps a daunting task.

Judging from this study, it is critical for app developers/publishers to appear high up in the rankings to gain any sort of in-store visibility; they certainly cannot rely on Apple’s promotional policy to gain traction.

MagicSolver offers another route for developers/publishers to increasing app downloads through our own portfolio of apps. FreeAppMagic, our flagship app, offers three paid for apps for free every day while we have seasonal/event apps such as Valentine’s Day, Halloween and Christmas Advent.

Our apps have 10 million plus iOS and Android users in 100 countries, so app developers and publishers who sign up for our service will be privy to a large audience – we have delivered over 50 million downloads so far.

Another interesting outcome from the study is that 85 per cent of App Store visitors need some persuading before making a download: strong reviews, images, and a reasonable price are the main criteria they look to before pressing the buy button. MagicSolver has an editorial team that selects the best apps to promote on our apps. All the apps promoted are four of five star reviews and are, of course free for 24 hours; this tick the two main user reasons for downloading.

So although this news may seem like a depressing read for developer/publishers, all is not lost: talk to us to find new ways to rise up through the App Store rankings and gain exposure.