MagicSolver

With the rise of the freemium model in mobile gaming, developers and marketers have to prioritise attracting the right users to their apps. While the removal of the cost barrier to download significantly increases the average audience for an app, user acquisition efforts need to ensure that the right percentage of users will pay to play and offset the loss of up front income.

So attracting “Power Players” to your app can make a big difference to your monetisation performance. According to loyalty network Session M, Power Players are the 33.3% most active users in game apps; they account for 81% of total time spent in game apps and they record 11.6 times as many sessions as a regular player. These players fit closely with the persona of high spending user, meaning that acquiring them is an important step to monetisation success.

That means you need to be working out the best way to acquire Power Players. According to the report, over 70% of 26,000 respondents said that the main reason they decide to download an app is through word of mouth recommendation, looking at reviews or mobile advertising. So you need to be using an acquisition service that takes advantage of those opportunities to drive the all important Power Player download to your game.

And our user acquisition platform Free App Magic offers the perfect service to attract those Power Players into your game. We present apps from our clients as recommendations to our users, creating high quality “review style” editorial in nine languages to entice them in more effectively than any advertising banner or interstitial can. We also include a multitude of sharing options, helping our loyal fans share your apps across social media and boosting your apps viral appeal with an effective 24 hour campaign.

If you want to take advantage of our Power Player appeal then send us an email to info@magicsolver.com or contact your account manager. In the meantime, check out the rest of the findings from Session M’s reports in the informative infographic below.

This entry was posted on Friday, August 9th, 2013 at 12:22 pm and is filed under App Monetisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.