When it comes to the number of app downloads, Google Play is out ranking the Apple App Store. This time (Q3) last year, Google was ahead in downloads by 10%. Q3 2013 and the search-engine giants have increased their lead to around 25%. One of the main drivers for this increase is the fifth biggest country in the world in terms of land mass and population – Brazil. In its latest research on these two major app stores, app analytic and intelligence experts, App Annie, has cited the influence of the country’s middle class to its growth in downloads.

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