App analytic and market intelligence specialist, App Annie released its 2013 retrospective report on the key trends from last year and it reveals some major shifts in terms of download market share and emerging app markets. Definitely take time to download the free report and read it. You can get it here.

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When it comes to the number of app downloads, Google Play is out ranking the Apple App Store. This time (Q3) last year, Google was ahead in downloads by 10%. Q3 2013 and the search-engine giants have increased their lead to around 25%. One of the main drivers for this increase is the fifth biggest country in the world in terms of land mass and population – Brazil. In its latest research on these two major app stores, app analytic and intelligence experts, App Annie, has cited the influence of the country’s middle class to its growth in downloads.

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