For app developers, the pros and cons of adopting a freemium model still provokes much debate. Monetising an app is an important part of any developer’s strategy and along with the in-app purchasing there are paid and ad-supported options for developers to consider. But whatever route taken, freemium still grabs the headlines.

An infographic from monetising and app distribution specialists StartApp, plays out the story of going freemium, highlight the success stories of freemium-based apps (take a bow Candy Crush Saga) but also noting the risks involved going down this revenue avenue – the biggest of which is convincing users to make the in-app purchases to recoup the lack of upfront cost. Make sure you check out the infographic below to get a pictorial lowdown on freemium.

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