07.05.13
Is the U.S. app audience primetime material for mobile marketers?
App audiences in the U.S. peak at 52 million during primetime (8-9pm) according to a new study by app analytic specialists Flurry. This is equivalent to audiences of three of the highest rated primetime TV shows in a good week and the joint circulation of the top 200 U.S. weekend newspapers.
The research centred on user’s monthly activity of the top 250 iOS and top 250 Android apps during February, plotting the hourly usage difference between weekdays and the weekend. Unsurprisingly audiences at the weekend were 25% greater between the 9am-5pm but perhaps what was less predictable was the audience number at primetime: both weekday and weekend users peaked at 52 million.
Snoring isn’t just an annoying reverberating noise that erupts from your partner come bedtime; according to the British Snoring and Sleep Apnea Association it’s a debilitating condition with long term effects on health. National Stop Snoring Week has been organised to raise awareness of this condition and show people persistent snoring can be treated. To help those suffering from ‘vibration of the respiratory structure’, we’ve come up with three top iOS apps that can aid snorers in getting a good night’s kip, learn more about 