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28.11.13

Will 2013 be a mobile Black Friday?

Christmas is a busy time for MagicSolver, not least because we are readying our Advent 2013 calendar app. While we are poised to launch our festive app next week, around the same time shoppers in the U.S will be gearing up for the post-Thanksgiving shopping extravaganza known as ‘Black Friday’. For those unaware of this special day, it is where retail outlets slash the prices on their goods and wares and American citizens go crazy trying to pick up amazing bargains to put under the Christmas tree.

Shopping via mobile is already on the rise but this year the smartphone will play a big role in the way people buy gifts for Xmas, according to a survey conducted by technology protection specialist Asurion. 58% of smartphone owners said their device will be very important to them on ‘Black Friday’, with 49% claiming they will make purchases via the device.

Shopping apps are also becoming more popular as security measures are improving and people feel more confident using them. The survey found that people had 3 to 4 shopping apps on their smartphone, while 62% plan to do some holiday shopping using their trusty pocket rocket. Luckily this mobile retail therapy survey is laid out in a lovely-looking infographic so take a look below.

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