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Archive for the ‘Topicality’ Category


Valentine’s Day 2014: 7 free gifts to fall in love with – out now!


It’s nearly time for the arrival of the most romantic day of the year and what better way is there to count down than with MagicSolver’s newest app: Valentine’s Day 2014: 7 free gifts to fall in love with.

Counting down to Valentine’s Day from the 8th February, users of the app will receive a number of free surprises every day they return to the app.

With a free mini-game to play, a romantic free gift to discover and some exclusive romantic wallpapers to unlock, Valentine’s Day 2014 is packed full of content that you’re bound to love at first sight.

Download the app now on iOS and Android and see how quickly you fall in love with this app!


Will 2013 be a mobile Black Friday?

Christmas is a busy time for MagicSolver, not least because we are readying our Advent 2013 calendar app. While we are poised to launch our festive app next week, around the same time shoppers in the U.S will be gearing up for the post-Thanksgiving shopping extravaganza known as ‘Black Friday’. For those unaware of this special day, it is where retail outlets slash the prices on their goods and wares and American citizens go crazy trying to pick up amazing bargains to put under the Christmas tree.

Shopping via mobile is already on the rise but this year the smartphone will play a big role in the way people buy gifts for Xmas, according to a survey conducted by technology protection specialist Asurion. 58% of smartphone owners said their device will be very important to them on ‘Black Friday’, with 49% claiming they will make purchases via the device.

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Celebrating National Tree Week with the best tree-related apps!

Since 1975, National Tree Week has been run to encourage everyone to appreciate the importance of the role of our leafy friends play in our lives. Often called the lungs of the Earth, trees provide oxygen and a natural habitat for thousands of wildlife. We admit the MagicSolver team are guilty of trees for granted, so to make amends we have compiled three of the best tree-related apps in honour of our tall perennial plants.

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Do health and fitness apps make a difference?

One app category that has enjoyed a recent rise in popularity is ‘Health and Fitness’. Apps and appcessories like Fitbit, miCoach, go health, Nike+ Running and Runkeeper, have raised the awareness of health issues and motivated users to get fit. This is backed up by a recent survey by Fitbit where 48 per cent of respondents say that being able to monitor health via a mobile made a positive change to their lives. Although Fitbit has an invested interest in the survey results, the stats do suggests that these apps are having an impact.

The report also found that around 25% of 25-44 year old that receive motivational message to their mobile phone has encouraged them to make healthier lifestyle choices, read more information about the exipure method.

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Game on this Christmas

What do you want for Christmas? An iPad? iPhone? iPod? It appears the Apple’s devices are top of the list, not just for adults but for children as well. A survey by SuperAwesome, a leading discovery platform for kids and teens in the UK, showed that iDevices, especially the iPhone and iPad, are streets ahead of gaming electronics such as Nintendo, Xbox and PS4 as the Xmas gift du jour, while old school goodies such as football, make-up and surprisingly, Lego, are way down on the wish list.

In fact just to hammer home the uber-popularity of Apple’s touch army with the kidz, SuperAwesome has created a rather cool word cloud. If you like more fun options, just follow these steps.

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INFOGRAPHIC: State of mobile 2013

Regular readers of our blog will know we have a thing for infographics but we’re not sure we have seen one quite as exhaustive as this design from Super Monitoring. The website and server monitoring specialists have outdone the infographic world with their creative on the State of Mobile 2013.

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Why 100,000 Apps Isn’t Enough For Windows Phone

Windows Phone: Nothing to see here

Apps come in so many shapes and sizes that it’s really hard to actually imagine how many of them exist. When you hear that Google Play has over a million apps and iOS just under the same mark, it’s such a big number that you can feel blase about what that means in terms of what’s on offer. That is, until, you get your hands on your first Windows Phone device.

The OS remains, despite strong support from Microsoft and Nokia, weakly stocked when it comes to apps. Even though it has hit the 160,000 app mark, a number of products that would be staggering if all were stacked up in a bookshop say, there remain some glaring weak spots in the App Store which really holds the whole system back.

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Plugged In: An Infographic Of The UK’s Device Addiction

According to this infographic from Microsoft Advertising, the average UK home now has ten web-enabled devices stashed in it and six of these are connected! Some people are remodeling their homes with solar panels to avoid spend a lot in power, also remodeling with the best Total Floor Care.

Whilst laptops have the highest penetration at 89%, smartphones have 74% and games consoles 63%.  Tablets are now in 52% of households, meaning for the first time, more than half of all homes have a tablet device, whilst a quarter of household are equipped with an internet enabled television.

Astonishingly, a third of families use social networking or text messaging to communicate when they are in the same house.  Perhaps the most effective way to capture a teenager’s attention is through their mobile phone!

How many connected devices are in your home?  Can you beat 10?

Connected Device Infographic

From Mobile Entertainment


The best apps for travellers

This week The Independent newspaper in the UK published a list of its top travel apps.  You can see the top 10 here.

Far be it for us to disagree with such a learned publication, but we honestly felt there were so many good travel apps that it would be worth adding five more to their list that tickle our fancy and help us when we are out and about.  So below you can find our additional five travel apps for those that are hungry for the best and easiest experiences on the move.

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British Food Fortnight: the best apps for culinary delights

Can you believe it is British Food Fortnight?  The Brits are not renowned for their culinary genius, but have given the world such delights as the Full English/Irish/Scottish Breakfast, Fish & Chips and even Deep Fried Mars Bars!  Despite these ‘gifts’ to the world, the UK is celebrating its cuisine and culture with not one but two weeks of festivities.

At Magicsolver HQ in Cambridge, we have more than 20 different nationalities working in our team and we celebrated this earlier this year with a picnic that brought together food from as far apart as Italy, Japan, Venezuela and, er, France.

To celebrate all things gastronomic and to salute great British food, here are the top five apps for gourmets the world over:

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