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Posts Tagged ‘Applications’

06.12.13

Why you should optimise your apps for iOS 7

Released in September, Apple’s shiny new iOS 7 operating system delivers some nifty new features for app developers to integrate API into its apps while also offering some new opportunities to improve engagement with users. These include automatic updates, letting users find apps ‘Near Me’, a facility to target your app to a specific age group, greater presence on the device’s App Store and a ‘Wish list’ function enabling users to earmark an app their like to download at a later date.

According to reports some 200 users (and counting!) have upgraded to iOS 7 so the decision whether to optimise your apps shouldn’t be taken lightly. If you’re one of the undecided then perhaps this infographic below from India-based IT Company Dot Com Infoway might persuade you to take the plunge.

Source: Business 2 Community

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28.11.13

Will 2013 be a mobile Black Friday?

Christmas is a busy time for MagicSolver, not least because we are readying our Advent 2013 calendar app. While we are poised to launch our festive app next week, around the same time shoppers in the U.S will be gearing up for the post-Thanksgiving shopping extravaganza known as ‘Black Friday’. For those unaware of this special day, it is where retail outlets slash the prices on their goods and wares and American citizens go crazy trying to pick up amazing bargains to put under the Christmas tree.

Shopping via mobile is already on the rise but this year the smartphone will play a big role in the way people buy gifts for Xmas, according to a survey conducted by technology protection specialist Asurion. 58% of smartphone owners said their device will be very important to them on ‘Black Friday’, with 49% claiming they will make purchases via the device.

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20.11.13

Protecting Android users from malicious apps

A news story on Mobile Entertainment today has revealed that 99 per cent of mobile malware attacks are aimed at the Android platform. It’s no surprise to see Google’s open source OS an easier target for malware violations but what is also surprising is the lack of concern from Android users: 40 per cent of smartphone and 42 percent of tablets users fail to take action to prevent attacks, according to research from Kaspersky Lab.

Mobile malware comes in many guises including malicious apps waiting for unsuspecting users to download them. And this strain of malware is growing at a rapid rate: last year, Kaspersky Lab discovered 35,000 malicious apps; in the first half of 2013 47,000 have already been detected.

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12.11.13

Big spending mobile gamers are the best sharers

Mobile gamers that spend big are also the best sharers, according to video game researchers and consultants, Eedar. The US-based company conducted a survey in its homeland and found that mobile gamers who spend a lot on games and in-app purchases proved to be better sharers and more community spirited than non-spenders. Although these gamers prefer word of mouth and showing gameplay when it comes to sharing with fellow gamers, the biggest average spenders – they hand over $10.71 a month – love to show off their gaming prowess by posting video footage of their skills.
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01.11.13

Discover the manufacturing cycle of the iPhone

We know that Apple and its trusty iPhone transformed the smartphone landscape and created an unrivalled app ecosystem but have you ever wondered what goes behind making one of the most popular phones in the world? The sprawling infographic below, commissioned by FinancesOnline.com,  goes into some detail about the iPhone’s supply chain, the cost of making one of the iconic gadgets on the planet and the widgets and electronics fitted under the bonnet to make it purr. It makes for a very interesting and occasionally eye-opening read.

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28.10.13

App developers reject the paid model

For app developers choosing the right pricing/revenue model is a key factor in the success of their app. We have rigourously debated the relative advantages and disadvantages of the different models – paid for free with ad support and freemium – in previous blogs but the newest debate centres on the end of paid for apps.

Tech Crunch’s insightful article on this subject shows this isn’t a clear cut argument as you may expect. The stats from Flurry research shows the move toward free is getting larger: from 2010 to 2012 the proportion of free apps on the Apple App Store grew from 80% to 84%. In 2013 this had reached 90%. The interesting discovery from this research was that app developers shifted towards the free pricing model not through peer pressure but by experimenting with different streams to find the model that suited their app.

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30.09.13

The best apps for travellers

This week The Independent newspaper in the UK published a list of its top travel apps.  You can see the top 10 here.

Far be it for us to disagree with such a learned publication, but we honestly felt there were so many good travel apps that it would be worth adding five more to their list that tickle our fancy and help us when we are out and about.  So below you can find our additional five travel apps for those that are hungry for the best and easiest experiences on the move.

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25.09.13

The App Show – New Beginnings in the Mobile Industry

The App Show returns again for another edition just in time for a couple of news stories that could make big changes to the mobile industry.

The first is, of course, the launch of the iPhone 5C and 5S by Apple. While it may have sold 9 million of them in under a week, Keith Andrew; Editor in Chief at Pocket Gamer Biz, talked us through his concerns with Apple’s latest devices and about his belief that it may be the end of their innovation leadership.

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27.08.13

And this month on the App Show…

It’s time again for another App Show and we managed to escape the confines of Cambridge again to head out to Cologne for GDC Europe. There we caught up with a number of interesting people from the apps industry showing off their wares.

We had Anders Jepsen from Blackberry explaining to us why Blackberry OS should be considered by developers, even with the company’s difficulties. Alistair Aitcheson, an indie guru and developer of Greedy Bankers, chatted to us about multiplayer tablet games. And Andrew Smith of Appy Nation talked to us about the reboot of legendary App Store game Transport Tycoon.

But that wasn’t all we found out about on this month’s show. We chatted to Richard Bates of Kick it Out! who talked to us about how the anti-racism organisation is hoping that cloud based apps will help fans to report racist abuse.

And, of course, we had time for the mainstays of The App Show: all the news from the app world this month, reviews from our resident critic Beth about the best apps for Summer and the all important Free App Magic Chart.

Check the show out at 9pm tonight on http://www.star107.co.uk/resources/radioplayer/ or catch up with the podcast tomorrow http://bit.ly/msappshow

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22.08.13

MagicSolver selected as one of the UK’s top mobile innovators by Mobile Entertainment

MagicSolver, the app discovery and user acquisition specialists, have been named one of Mobile Entertainment’s Top 50 Mobile Innovators in the UK for 2013.

The ME Top 50 has been going for three years and recognises excellence within a number of mobile specific sectors. MagicSolver has been recognised for its continued success in the Apps sphere after it amassed more than 30 million downloads for its portfolio of mobile app discovery platforms.

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