It’s time for the June edition of the App Show and we really got our teeth into a wide variety of app industry issues this month.

We chatted with Craig Grannell, games editor for Tap! Magazine and contributor for Macformat, about the changes to iOS 7 and what that means for the future of Apple. We caught up with Iris Campinski from Apps for Good and Ben Howard from ViewRanger to discuss how their work with apps has helped the community. And we discussed how you turn a board game into an app with Rodeo Games’ CTO Richard Brooks and Creative Director Ben Murch.

With Beth reviewing superhero apps and the Free App Magic Chart rounding things off, you can check out this bumper interview special by listening the podcast via http://bit.ly/msappshow.

George

With an ever increasing number of smart mobile devices being sold every year, the mobile app ecosystem is exploding in size as more and more people enter the market. So the Application Developer Alliance have surveyed mobile device owners to find out their behaviour towards apps and see if there are any major insights that mobile marketers should be tapping into.

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A new infographic out this week has suggested that the burst campaigns we run at MagicSolver are essential for getting visibility on the App Store.

Created by one of our clients Trademob, it shows how services like the one we offer are vital for getting your app enough visibility in the charts to generate organic downloads. With apps needing 80,000 downloads in the course of 72 hours to top the U.S. charts alone, promoting apps to our extensive unincentivised user base is an excellent way to eat into that figure while acquiring high quality users.

Check out some more of the major headlines below and feel free to drop us an email at letschat@magicsolver.com if your app needs a promotional boost.

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Hi everyone,

It’s time for another edition of the App Show and, yet again, we’ve got some absolutely cracking features coming up for you.

We’re chatting with Andrew Smith from Appy Nation about how indie developers are coming together to help push their apps up the chart; an essential listen for any of you thinking about extending your marketing reach.

On top of that, we’re also talking tax breaks for British game developers with Dr Jo Twist of the UK Interactive Entertainment Association and Andrew Eades, CEO of Relentless Software, to discuss how the moves may benefit app developers. And, of course, we’ve got the news, reviews and Free App Magic chart to enjoy.

Listen live tonight from 9pm on Star Radio here or catch up with our podcast by downloading it here from tomorrow onwards.

Hope you enjoy the show!

George

It’s the Champions League final this weekend and we’ll be glued to our screens at 7.45 on Saturday evening to watch Bayern Munich and Borussia Dortmund go toe to toe at Wembley! But if you want to get yourself eager for what will likely be an excellent match, here are three football apps to get you in the mood.

Score! World Goals

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Judging by the findings of the Developer Economics 2013 report, the monetary rewards for app developers aren’t anything to write home about. Commissioned by ecosystem analyst Vision Mobile, the report – condensed into lovely bite-size form in the infographic below – shows that 67% of developers are actually earning below the “app poverty line” of $500 per app per month. Unsurprisingly the report shows that revenues are boosted the more platforms app developers engage with (72% use two or more platforms concurrently) and even though subscription models pay out more, the most popular is in-app advertising with 38% of app developers adopting this model. To get a more detailed overview of developer practice check out the infographic.

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New research by uSwitch has revealed that smartphones users in the UK pay for just 1 in 10 of the apps they download. The survey, which asked 1,700 people, also reported they each owned 29 apps, adding up to a total spend of just £8.94. Although the report clearly hasn’t covered a broad range of users, so may not be indicative of the whole country, it suggest that smartphone users are wary of parting with cash for apps.

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App audiences in the U.S. peak at 52 million during primetime (8-9pm) according to a new study by app analytic specialists Flurry. This is equivalent to audiences of three of the highest rated primetime TV shows in a good week and the joint circulation of the top 200 U.S. weekend newspapers.

The research centred on user’s monthly activity of the top 250 iOS and top 250 Android apps during February, plotting the hourly usage difference between weekdays and the weekend. Unsurprisingly audiences at the weekend were 25% greater between the 9am-5pm but perhaps what was less predictable was the audience number at primetime: both weekday and weekend users peaked at 52 million.

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