According to a stat embedded in this informative infographic from Bizness Apps, “by 2015 more than 780 million people will be mobile only users, not owning a laptop or desktop computer.” This astounding stat has repercussion for any business, especially SMEs, that are putting together a mobile strategy. With mobile commerce expected to be worth $30 billion but 2016, it is clear more and more people are leading with their smartphone and tablets when it comes to making purchase and transactions.
So with these stats in mind what ‘mobile’ path should a small business take? Based on its research, Bizness App has asked the question of whether a business should develop a mobile website or mobile app? Looking at the results there is clearly a case for doing both.
Source: Bizness Apps