According to a stat embedded in this informative infographic from Bizness Apps, “by 2015 more than 780 million people will be mobile only users, not owning a laptop or desktop computer.”  This astounding stat has repercussion for any business, especially SMEs, that are putting together a mobile strategy. With mobile commerce expected to be worth $30 billion but 2016, it is clear more and more people are leading with their smartphone and tablets when it comes to making purchase and transactions.

So with these stats in mind what ‘mobile’ path should a small business take? Based on its research, Bizness App has asked the question of whether a business should develop a mobile website or mobile app? Looking at the results there is clearly a case for doing both.

Source: Bizness Apps

It’s been difficult to keep quiet over the last few months such has been our excitement but we can finally reveal some big news: MagicSolver has been working with Disney to bring you the 12 Day of Disney app. This iOS app recommends a free Disney app every day from 14^th – 25^th December and is chock full of exclusive new titles and free in-app purchases with every game.

Read the rest of this entry »

Released in September, Apple’s shiny new iOS 7 operating system delivers some nifty new features for app developers to integrate API into its apps while also offering some new opportunities to improve engagement with users. These include automatic updates, letting users find apps ‘Near Me’, a facility to target your app to a specific age group, greater presence on the device’s App Store and a ‘Wish list’ function enabling users to earmark an app their like to download at a later date.

According to reports some 200 users (and counting!) have upgraded to iOS 7 so the decision whether to optimise your apps shouldn’t be taken lightly. If you’re one of the undecided then perhaps this infographic below from India-based IT Company Dot Com Infoway might persuade you to take the plunge.

Source: Business 2 Community

We can officially start getting excited about Christmas! Well we can from this Saturday, 30^th November, when our annual Advent 2013, 25 Christmas Apps app launches. This year’s iOS and Android app is even bigger and better. Users still get to discover and download a new, free, top quality app everyday until 25^th December but this time we’ve cranked up the production values and fun quota on the mini games.

Read the rest of this entry »

Since 1975, National Tree Week has been run to encourage everyone to appreciate the importance of the role of our leafy friends play in our lives. Often called the lungs of the Earth, trees provide oxygen and a natural habitat for thousands of wildlife. We admit the MagicSolver team are guilty of trees for granted, so to make amends we have compiled three of the best tree-related apps in honour of our tall perennial plants.

Read the rest of this entry »

A news story on Mobile Entertainment today has revealed that 99 per cent of mobile malware attacks are aimed at the Android platform. It’s no surprise to see Google’s open source OS an easier target for malware violations but what is also surprising is the lack of concern from Android users: 40 per cent of smartphone and 42 percent of tablets users fail to take action to prevent attacks, according to research from Kaspersky Lab.

Mobile malware comes in many guises including malicious apps waiting for unsuspecting users to download them. And this strain of malware is growing at a rapid rate: last year, Kaspersky Lab discovered 35,000 malicious apps; in the first half of 2013 47,000 have already been detected.

Read the rest of this entry »

When it comes to the number of app downloads, Google Play is out ranking the Apple App Store. This time (Q3) last year, Google was ahead in downloads by 10%. Q3 2013 and the search-engine giants have increased their lead to around 25%. One of the main drivers for this increase is the fifth biggest country in the world in terms of land mass and population – Brazil. In its latest research on these two major app stores, app analytic and intelligence experts, App Annie, has cited the influence of the country’s middle class to its growth in downloads.

Read the rest of this entry »

We know that Apple and its trusty iPhone transformed the smartphone landscape and created an unrivalled app ecosystem but have you ever wondered what goes behind making one of the most popular phones in the world? The sprawling infographic below, commissioned by FinancesOnline.com,  goes into some detail about the iPhone’s supply chain, the cost of making one of the iconic gadgets on the planet and the widgets and electronics fitted under the bonnet to make it purr. It makes for a very interesting and occasionally eye-opening read.

Read the rest of this entry »

One app category that has enjoyed a recent rise in popularity is ‘Health and Fitness’. Apps and appcessories like Fitbit, miCoach, go health, Nike+ Running and Runkeeper, have raised the awareness of health issues and motivated users to get fit. This is backed up by a recent survey by Fitbit where 48 per cent of respondents say that being able to monitor health via a mobile made a positive change to their lives. Although Fitbit has an invested interest in the survey results, the stats do suggests that these apps are having an impact.

The report also found that around 25% of 25-44 year old that receive motivational message to their mobile phone has encouraged them to make healthier lifestyle choices, read more information about the exipure method.

Read the rest of this entry »