11.03.13
Cutting through the App Store noise
Making a success in the apps business is getting harder, especially for fledgling developers. But how difficult? A recent article in the Wall Street Journal, based on research by Distimo, laid out the stark reality facing app startups. From the 800,000 apps on Apple’s iTunes Store, only 80 generated more than $1 million in revenue during the fourth quarter. A couple of years ago a few hundred downloads would secure a place in the top 20 rankings – now you need several thousand – while only 2% of the top 250 publishers in the U.S. app store are first time app developers and they haven’t even touched on Android.
The problem for app startups is gaining visibility in a vast landscape dominated by more established, well known publishers. Getting as high up the rankings as possible is vital when you consider that more than half of iPhone users fail to look beyond the top 25 apps. And who can blame them – the thought of sifting through over 800,000 apps to find the exciting ones is a herculean task.
Of course app startups don’t possess the marketing clout of bigger companies, so making themselves heard in the App Store noise is a challenge. But there is an alternative way for developers to increase download traffic.
Over the years MagicSolver has developed an eco-system of apps that help promote developer’s apps to reach a wider audience. By recommending the best apps to download each day our flagship product, FreeAppMagic, and our range of seasonal apps, such as Halloween, Valentine’s Day and Christmas, offer a platform on both iOS and Android to hit the right people.
So although the Wall Street Journal article paints a dispiriting picture, with 10 million active users and over 50 million downloads generated for app developers, we provide another effective option for developers to get noticed in app stores and make a success of their business.
Tags: Android, app developers, App Store, App Stores, apple, Applications, apps, developers, Discovery, FreeAppMagic, Google Play, halloween, iOS, iPad, iphone, iPod, magicSolver, mobile apps, Mobile industry, news, Study, technology, top apps, User’s behaviour, Valentine’s Day, visibility
