MagicSolver

Learn how to monetise and market your app!

The App Show

This month The App Show brings you 30 mins with the best tips, tricks and secrets for successfully monetising and marketing your app. We also visited 3MG and The App Promotion Summit to get some exciting interviews, behind the scenes info and inside scoops, live from the industry’s leading experts, freelance app design consultants and key gaming figures.

This month’s App Show offers an in-depth look into mobile monetisation and marketing, providing great practical tips from some of the industry’s leading experts into how to make a success of marketing your mobile app.

First up, we went to discuss mobile monetisation with some key figures from the world of gaming at the 3MG: Monetising and Marketing Mobile Games event. We discussed freemium with Aki Järvinen, a freelance mobile design consultant; the ethics of monetising games for children with Georgina Mackenzie of Toytek; how to use advertising to make money with Jean Phillipe-Decka of AppLift and how fun increases engagement with Mario Wynands, co founder of PikPok.

Then we headed over to the App Promotion Summit in Knightsbridge to discuss the best way of promoting a mobile app. We chatted to James Cooper, co founder of the event, about why he felt the event was needed; we spoke to Stefan Bielau about why getting app keywords right matters; we caught up with ex App Show contributor Adrienne Gauldie about how App Annie’s data powers strong marketing performance and we spoke to Meaghan Fitzgerald of 23 Snaps about how to get an elusive feature from Apple on the App Store.

Get some tips and tricks now by listening to the App Show!
Download the podcast here.