09.04.13
Appetite for apps
Following on from our previous blog post – “Living without apps? Impossible” – if we need further confirmation that the world is addicted to using mobile apps then Flurry’s comprehensive five-year research analytics provides it. Integrating it analytics into thousands of apps in the U.S, the company monitored the behaviour and usage of the country’s smartphone owners. The top line results show that apps dominate the lives of American smartphone and tablets users, cannibalising 80% of the time spent using an iOS and Android connected device (according to the report this amounts to two hours and 7 minutes every day.)
The research delves deeper and wider but one of the more interesting aspects to the study is its understanding of the mix of new verses existing apps over a two year period on 2.2 million active devices. From Q4 2010 to Q4 2012 there was a 20% increase in new apps installed on these devices. This clearly shows that user’s appetite for experiencing new apps has increased.
But as the number of apps on the Apple iTunes App Store and Google Play increases – it currently sits at 1,800,00 million combined – how do smartphone and tablet owners discover new apps beyond the app store’s frontline rankings? MagicSolver’s ecosystem of apps, including our flagship FreeAppMagic, solves this problem by recommending the best apps for free every day.
But these apps aren’t chosen indiscriminately; we work with app developers and, using an expert team, also scan and hunt down cools apps as well. Our tough vetting process and independent editorial policy means the apps we recommend are always top quality.
Through our apps, we can definitely help satisfy today’s smartphone and tablet owner’s growing appetite for finding and trying new apps.
Tags: Android, apigee, app addiction, app developers, App Store, App Stores, apple, Applications, apps, developers, Discovery, FreeAppMagic, Google Play, infographic, iOS, iPad, iphone, iPod, magicSolver, mobile app behaviour, mobile apps, Mobile industry, news, Study, technology, top apps, User’s behaviour, visibility
